Women in automotive industry



Assisting the Automotive Community in recruiting, keeping, and developing female staff members and leaders.

Everything We Provide

  • Very carefully crafted agenda to teach and motivate women in every area of the automotive industry
  • Informational and empowering breakout sessions to educate and share
  • The chance to understand various other women’s journeys into the automotive industry.
  • Booths highlighting educational opportunities and women’s networks within Automotive
  • Keynote target
  • Cocktail and networking receptions and meals in the display hall

Which We Have Been

Feamales in Automotive was established by 6 business female leaders in partnership with JKR Advertising from Orlando. The group is very contemplating empowering and establishing ladies in the auto business. The viewpoint is that this benefits both the females together with dealerships and can assist facilitate it and hiring of more females in dealerships. At this time, the percentage of feminine employees stays stagnant just 17% of all of the workers (according to NADA 2014 data). A significant recruiter mentioned they've gotten over 1, 000, 000 resumes, which 40per cent+ were from females – but only one off 4 is obviously hired by dealers. Whether that’s a function of work requirements or dealer preference, ladies in Auto is committed to bringing the 2 sides collectively. On the dealer part, by training and training all of them on the best way to create a balanced position for women, and ladies – by providing them a network and opportunities for skill set development.

Released Declaration

Orlando, FL – Building off a hugely successful inaugural 2015 event, ladies in Automotive, an organization established to accelerate the part of females in the automotive business, has actually launched its second annual seminar. The event is defined for Summer 26-28 at Omni Orlando Resort at ChampionsGate in Orlando, Florida.

Christy RomanThe main focus associated with 2016 summit will be on training and empowering the automotive community on management and trends that positively effect employment and sales growth inside the feminine market.

“More than 300 professionals from around the world went to the inaugural feamales in Automotive meeting in 2015, therefore we expect to double attendance at our 2016 occasion, ” stated Christy Roman, creator of females in Automotive.

This year’s occasion, expanded to a two-and-half day format, should include workshops, workshops and keynote speakers – all made to help in taking advantage of the many benefits of women both as employees and automotive customers. The aim is to move the automotive industry forward since it pertains to certainly one of many influential segments for the marketplace: Females.
Aside from gender, all automotive specialists ought to go to this unique window of opportunity for gaining insight on an industry hot topic.

Sponsors and attendees from 2015 included AutoNation, Asbury Automotive Group, Hendrick Automotive, BMW jobs, General Motors,, Cox Automotive, CDK Global and Digital Airstrike.
Business organizations included the Florida Automobile Dealers Association plus the Women’s Automotive Association Global.
Speakers, seminars and workshop topics will be established inside following months.
To find out more, kindly visit

Subi GhoshWIA Board Users

then Digital, Inc.

A business owner with a history in advertising sales, management and some on the web start-ups, Christy Roman has actually a distinctive perspective on marketing and advertising as it pertains to automotive and also the Web. Her claim to fame ended up being developing and monetizing the Partnership system (today the Premium system) dealer effort at which switched all of them into a classified marketing and advertising powerhouse and now makes hundreds of millions of bucks.

Previous roles include: advertising agency owner and business development; product sales and administration for magazine and cable advertising; piloting the one-time AOL Time-Warner multi-media cross-selling initiative; local product sales Manager for Who’s Calling, and consulting for television programs to assist them to develop on the web revenue streams. She recently offered the automotive unit of Now market, Inc. to make a organization with JKR Advertising out of Orlando labeled as Now Digital, Inc. The recently created company continues to be a one-stop go shopping for dealers and neighborhood businesses wanting to maximize cyberspace as advertising.

Executive Vice-president
Dealer Authority

I cannot give an explanation for pleasure I feel become part of placing this seminar collectively. I'm so highly about the message and purpose of this event. I recall exactly how hard it had been in my situation to find my footing as a greenpea. I thought alone in my own dealership, at conferences plus this business, like I didn't have you to communicate with concerning the challenges I became facing and how to obtain through all of them. To-be a little element of supplying that safe destination to community, share, and engage is the pleasure of my job so far whether or not it is only a Facebook page for the present time. My goal is the fact that we could be catalysts inside business to drive to attract, retain, and market even more females to leadership roles through this initiative and also the tasks that take.

Owner Connect

Joni Stuker has actually over three decades proven automotive consulting experience. Her drive and enthusiasm comes from the ability to see her client’s development. She's a four-time NADA speaker; three-time RVDA speaker; two-time AutoCon speaker; three-time Auto bootcamp presenter; Digital Dealer speaker; and has now countless 20 groups and state relationship appearances – with straight implementing countless our business’s finest BDCs. Stuker “walks the stroll” and produces a real cooperation with her customers.


Jody DeVere is an internationally acknowledged speaker, instructor, often quoted industry pundit and spokesperson when it comes to automotive business on women’s market. She's been showcased because of the New York occasions, NPR, Wall Street Journal, CNN, Fox Business, Forbes Women, Oprah Magazine and Parenting Magazine among others. As CEO of, she provides automotive training to women customers and an interactive web licensed Female Friendly® certification training program for automotive stores on how best to attract, offer, keep and promote to women.

Joni Stuker Jody DeVere Kathy Gilbert Jack Simmons



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