Volvo car Manufacturing
The very first mass-produced Volvo automobile rolled off the production line in Gothenburg in 1927. Subsequently, Volvo Car Group has actually delivered a steady stream of Volvo designs equipped with world-leading innovations. Today, Volvo the most popular and respected automobile companies on earth with product sales in about 100 countries.
Volvo Car Group (Volvo Cars) has been under the ownership of this Zhejiang Geely Holding (Geely Holding) of Asia since 2010. Volvo Cars formed area of the Swedish Volvo Group until 1999, if the company had been purchased by Ford Motor Company. This season, Volvo Cars ended up being obtained by Geely Holding.
The ‘Volvo’ name is had by Volvo Trademark Holding AB, which will be jointly owned by Volvo Cars and AB Volvo.
The business’s business and brand name strategy “Designed near you” leaves individuals at centre and it is a foundation and helpful tips for the company, these products and the business tradition.
Volvo automobiles are promoted and offered by local marketplace companies and national sales companies through roughly 2, 300 local dealers in about 100 countries. Most of the dealerships tend to be independent organizations. Since December 31 2012, Volvo Cars had over 22, 500 employees worldwide.
Volvo Cars creates premium-segment vehicle models in four versions: Sedans (S60, S80), Versatile properties (V40, V60, V70), cross-country vehicles (XC60, XC70, XC90) and Coupes and convertibles (C70).
In 2012, Volvo Cars marketed a complete of 421, 951 cars. Relative to the strength of the brand name, Volvo Cars is a tiny producer, with a worldwide share of the market of 1–2 percent. The greatest market, the United States, represented some 16 percent associated with the total product sales volume in 2012, accompanied by Sweden (12%), China (10%), Germany (7.5per cent) additionally the British (7.5percent).
Volvo Cars head office, item development, marketing and advertising and administration functions are primarily located in Gothenburg, Sweden. Since 2011, Volvo Cars has workplaces in Shanghai and Chengdu, China. The brand new Volvo Cars Asia head office in Shanghai includes a Technology Centre and functions such sales and advertising and marketing, manufacturing, purchasing, item development and all sorts of various other supporting functions.