For decades, automakers have already been attempting to decrease in-vehicle distractions. In fact, automakers caused many professionals to develop the first group of distraction directions in 2003.
And our work goes on. In April – Distracted Driving Awareness period – our industry joins various other stakeholders in phoning awareness of the importance of maintaining eyes on the highway and practical the wheel.
The car Alliance features partnered using the American Academy of Orthopaedic Surgeons (AAOS) for a leading, multi-media education effort. In schools, town hall meetings as well as in advertising outreach, the message is the identical: choose Drive.
In 2015, this program introduced a lighthearted viral video clip show, labeled as #NoSmallDistractions, to emphasize that every day things are interruptions driving. In 2016, the video clips are now being processed into Public Service Announcements and distributed to 1, 300 tv channels nationwide. Begin to see the PSAs here:
This advertising is being showcased in nationwide publications and general public areas through the entire united states of america.
In addition to a print and internet campaign, the Alliance and AAOS joined the Driving Schools Association regarding the Americas to decide to try the air airwaves and bring their particular emails to motorists in major operating areas all over the country:
“Breaking Bad behavior: Teens & Texting Behind the Wheel”
“Eyes on the highway, Hands on the Wheel"
“Teens & Sidetracked Driving”